Whether it’s getting workers ready for collective action, targeting a corporation’s clients or investors or simply drumming up public support, thinking about what gets our audience going is crucial to leverage power when bargaining collectively.
Trade union communicators make decisions every day about which words we use, how to frame our messages and even who is the most impactful voice to carry our message.
Many of these decisions are made “on the go” while we are writing, editing or publishing content. Increasingly, unions are making use of message-testing tools to increase impact and build power when bargaining collectively. We want to give ourselves the opportunity to explore how unions are making these decisions. How unions are and can targeting their message to increase their impact will be the focus of this call.
We will be hearing from Amanda Torres-Price of the SEIU 32BJ (USA) where messaging has played a determining role in fighting for Justice for Janitors, for a minimum wage of $15/hour and across their ongoing campaigns.
This meeting will be on 7 April 2022 from 15:00 – 16:30 Central European Summer Time (GMT +2, that is 3pm in Berlin, Rome, Belgrade etc., 2pm in London, Dublin, Lisbon, 4pm in Bucarest, Helsinki). See the draft agenda here. Thanks to support from the FES Competence Centre on the Future of Work, we will be able to offer interpretation for 3 languages.
Note that this call is intended for people associated with unions affiliated to UNI Europa.
Calling all trade union communicators ? (yes you!)
How are unions ?️ framing our messages, choosing the ?️ right vocabulary and selecting ??♀️ messengers for impact?
— UNI Europa (@UNI_Europa) April 1, 2022