07

Oct

Using social media during collective bargaining campaigns

07.10.21

We will be drawing on concrete examples of how unions have successfully used social media to boost their organising and collective bargaining campaigns.

Event Type: Online workshop
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Communications workshop


Together with the FES Trade Union Competence Centre, we are proposing three thematic workshops in autumn 2021. This is the first in the series. It is aimed at communications officers of UNI Europa affiliates (especially those with responsibility for social media accounts) as well as organisers in the field, union leaders and officers with responsibility for collective bargaining. The full programme is below.

In the first part of the session we’ll hear from Aida Ponce Del Castillo of ETUI, who is among the most prominent trade union experts on data rights. Aida will be clarifying a number of recurring questions unions have about GDPR.

In the second part, we will be hearing from Chris Webb, Head of Communications at The Communication Workers Union will be joining us tomorrow to talk about just that and delve into their historic campaign at Royal Mail. Here’s a video that they dropped days before a resounding 91.5% yes vote for strike action last year which transformed Royal Mail.

 

 

 

Programme

Session 1

Thursday 7 October, 14:00 – 17:30

14:00-14:10

Welcome from team & introduction from Oliver Phillip, FES Competence Centre Future of Work

14:10-14:20

Objectives of the workshop series: what do we want to achieve?

14:20-14:30

Welcome from UNI Europa Regional Secretary Oliver Roethig

14:30-15:00

Generating leads and handling data: GDPR and where we stand with Aida Ponce Del Castillo

Q&A

15:00-15:30

Developing an effective social media strategy for collecting bargaining campaigns

Break

16:00-16:45

Case Study: how the CWU (UK) integrated social media in their Royal Mail campaign, by Chris Webb

Q&A

16:45-17:10

Group activity: what makes social media impactful within collective bargaining campaigns

17:10-17:30

Plenary feedback, discussion and conclusions

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