Projects STEP-UP: Strengthening Trade unions for sustainable Employment in the Publishing industry


The book, newspaper and magazine publishing sector have been undergoing significant transformations in terms of business models and work organisation. The sector is increasingly reshaped as digital information technologies are mainstreaming, as the industry is facing market concentration and the entry of tech giants such as Amazon. Digitalisation, generative Artificial Intelligence (AI), platformisation: the future of the industry is open to imaginative scenarios.

Workers find themselves at the intersection of many current trends remodelling, on one hand, the organisation of their work: remote work and the resulting working time, work-life balance and gender equality concerns and outsourcing and the risk of bogus self-employment. On the other hand, the content of their work is put into question with issues around the way content is written and distributed, intellectual property and skills shortage.

The project therefore aims to strenghten unions’ capacity to:

  • anticipate the modernisation of the labour market, job creation and new forms of employment and
  • concretely and efficiently address those changes through the exchange of experience, social dialogue and collective bargaining.

We foresee two workshops on the future of the industry and work in the sector, covering AI, skills, freelancers and home working. Affiliates will receive training on the minimum wage directive, organizing online workers, and online communications.

We will also prepare a roundtable on platformisation and generative AI, bringing together stakeholders from the media, publishing, printing and distribution industries to collaborate on cross-sector digital transformations, and launch a trade union sector network.

The final conference will be an opportunity to share the results of the project and disseminate them in the media.

For more information please see our Graphical & Packaging page.

Contact: Ilenia Ventroni, Project Coordinator for Graphical and Packaging.

This project is co-funded by the European Commission.

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